diff --git a/lib/LDV.pm b/lib/LDV.pm
index a33d013..6fb5df8 100644
--- a/lib/LDV.pm
+++ b/lib/LDV.pm
@@ -9,9 +9,10 @@ use Mojo::Base 'Mojolicious';
 sub startup {
   my ($self) = @_;
 
-  $self->plugin(I18N   => {default => 'ru'});
   my $config = $self->app->home->rel_file('conf/ldv.conf');
   $self->plugin(Config => {file => $config});
+  $self->plugin(I18N   => {default => 'ru'});
+  $self->plugin('LDV::Helpers');
 
   $self->app->mode('production');
   $self->app->secrets([ $self->app->config->{secret} ]);
diff --git a/lib/LDV/Helpers.pm b/lib/LDV/Helpers.pm
new file mode 100644
index 0000000..3caa677
--- /dev/null
+++ b/lib/LDV/Helpers.pm
@@ -0,0 +1,27 @@
+package LDV::Helpers;
+
+use strict;
+use warnings;
+use utf8;
+
+use Mojo::Base 'Mojolicious::Plugin';
+
+use Text::Markdown;
+
+sub register {
+  my ($self, $app) = @_;
+
+  $app->helper(markdown => sub {
+    my ($c, $text) = @_;
+    my $render = Text::Markdown->new;
+    return $render->markdown($text);
+  });
+
+  $app->helper(plaintext => sub {
+    my ($c, $text) = @_;
+    $text =~ s{\r?\n}{<br/>}go;
+    return $text;
+  });
+}
+
+1;